Cadillac to Take on Tesla Head-to-Head: GM CEO
General Motors CEO, Dan Akerson, has gone on the record to say that Cadillac will be gearing up to take on Tesla head-to-head.
Earlier this year, Akerson had setup a small team to study Tesla, which has become one of the only electric automakers in the world to become successful. Akerson has also announced that GM is aiming for an electric vehicle with a 200-mile range and a $30,000 price tag. Tesla is also aiming to have the same budget-minded electric vehicle to add to their lineup.
SEE ALSO: GM Working on $30,000 EV with 200-Mile Range
Akerson remains skeptical about the American electric vehicle market however, believing that while a 200-mile range EV would be more attractive, range anxiety will always remain an issue. In fact, Akerson believes that EVs need “a generator on board” so that they essentially have an unlimited range. As for the Cadillac ELR, the American automaker believes it will be available later this year or early next year. And while it may be competitive with Tesla’s models, Akerson wants to move its luxury EVs higher up in the market.
GALLERY: Cadillac ELR
[Source: Detroit News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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It's just marketing talk. When GM will have a $30K 200 mile EV, everyone will because prices of batteries will have gone down to that point. A $70K Chevy Volt is not a competitor to a Tesla, the regular Volt is a far better buy