Lamborghini Urus SUV Production to Begin in 2017

Jason Siu
by Jason Siu

Lamborghini is planning to start production on its Urus SUV starting in 2017.

According to Lamborghini CEO Stephan Winkelmann, “the expectation” is to begin producing the SUV in 2017. The Urus will be the brand’s first SUV since the LM002 of the 1990s.

SEE ALSO: Lamborghini Urus Confirmed for Production

Winkelmann went on to say that the “luxury SUV market is poised to continue to grow,” expecting the Urus to compete well against the coming Bentley and Maserati entries to the segment.

As for the stunning Huracan, production on Lamborghini’s newest exotic will begin in the second half of this year.

GALLERY: Lamborghini Urus SUV Concept

[Source: Automotive News Europe]

Discuss this story at our Lamborghini forum.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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