Mercedes to Sell Range-Topping 'Maybach' S-Class
Rumored last year, Mercedes-Benz plans to use the Maybach nameplate for a range-topping S-Class long-wheelbase model.
The Maybach brand was axed in 2012 but the German automaker will be reviving it as a model that will debut later this year in the U.S. The Mercedes-Benz Maybach, as strange as that sounds, will be Daimler’s entrant to compete with ultra-luxury vehicles such as the Bentley Mulsanne and Rolls-Royce Phantom from Volkswagen Group and BMW respectively.
SEE ALSO: Maybach Nameplate May Return on New S-Class
That means you can expect the sedan to be priced in the range of $250,000 to $300,000. The Maybach will feature unique styling elements along with ultra-luxury equipment to set it apart from your standard high-end S-Class model. In addition, based on the Maybach’s success, a sub-brand similar to AMG could happen for Mercedes.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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