2015 Chrysler 200 'Moparized' for Chicago Auto Show
Chrysler is focusing on customization at the 2014 Chicago Auto Show, displaying its new 200 mid-size sedan with a line of factory customization options.
Customers will be able to pick from up to 100 Mopar parts that will be available by the end of the year to make their 200 stand apart. The car on display in Chicago started as a 200S, but gets a coat of white pearl paint and a body kit including side sills, a chin spoiler, and modifications to the grille. There’s also a new rear fascia and chrome exhaust tips.
Chrysler hasn’t said how many wheel options will fall under the parts list, but multi-spoke 19-inch “satin lite” alloy wheels also add to the package.
The cabin gets premium white leather upholstery with bronze accent stitching matched by the steering wheel bezels along with Mopar floor mats.
But the 200 won’t be the only new item on display. Chrysler will also showcase augmented reality app to let show-goers customize a Ram 1500 pickup truck using tablet computers.
GALLERY: Customized Chrysler 200
Discuss this story at our Chrysler 200 forum.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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