Lamborghini Personalization Program Expanded
Ahead of the Geneva Motor Show next week, Lamborghini announced today that it will update its vehicle personalization program.
The program currently allows customers to specify both interior and exterior colors as well as details like personalized stitching in the cabin. Currently, “Ad Personam” is only offered on the Aventador, but it will extend to the new Huracan as well.
Options on the menu, so to speak, have been expanded with a wider range of leather and Alcantara colors as have the available seatbelt and floor mat hues. Lamborghini will showcase its updated bespoke options during the Geneva Motor Show next week where it will display the customized Aventador pictured here.
Part of the program includes the option for customers to configure their car at the Lamborghini plant in Sant’Agata Bolognese, Italy, with the help of a dedicated specialist.
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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