Alfa Romeo to Use Ferrari Engines
The attempted rejuvenation of Alfa Romeo is in full swing at Fiat Chrysler Automobiles, and the small Italian brand is going to benefit from having some powerful corporate cousins.
Fiat Chrysler plans to introduce a new lineup of rear-wheel drive Alfa Romeo sedans and SUVs that will take the fight to BMW, Mercedes and Audi, and they will do so with Ferrari powerplants. These models are slated to arrive starting in 2016, and the high-end versions of these cars will use powerplants designed by Ferrari.
Since 2004, Alfa Romeo sales have fallen by 56 percent. But European auto sales are now back on the rise and Fiat Chrysler wants to pounce on the opportunity to reinvigorate Alfa Romeo. The plan will see Alfa Romeo models commanding higher price points than their mass-market cousins from Fiat, Chrysler and Dodge.
SEE ALSO: Alfa Romeo Getting Seven New Models by 2018
Outside of North America, Alfa Romeo will sell their cars though Jeep dealerships, though in the US the brand is expected to sell its cars in conjunction with Maserati. The 2015 Alfa Romeo 4C will be the first Alfa vehicle to be sold in the US, and it will make its official North America debut at the upcoming New York Auto Show.
GALLERY: Alfa Romeo 4C Spider Official Photos
[Source: Automotive News]
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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Hmmm. Alfas are for thoughtful people. Not sure how linking them with the blingtastic T-shirt-and-shades marketing division of Fiat is going to help their operation...