Fiat Chrysler Backpedals on Five-Year Plan
The saying goes, “shoot for the moon and even if you miss you’ll land among the stars,” and it seems that Fiat Chrysler is taking it to heart.
After announcing a set of lofty goals for its multitude of brands last week, Fiat Chrysler CEO Sergio Marchionne is now saying that even if the goal to sell 7 million cars by 2018 is not met, the company will still be much stronger than today. “The targets are the targets. But even if I miss it by 10 percent, from where I am today, it’s like [the] midget and the Jolly Green Giant,” said Marchionne.
SEE ALSO: What you Need to Know About Fiat Chrysler’s Five-Year Plan
Following the announcement last week, Fiat shares took a 13.5 percent dip as many analysts said that the plans were too ambitious. Marchionne wants 7 million sales by 2018, up from 4.4 million in 2013 and a fivefold increase in net profit. Individually, he pegged Alfa Romeo at 150,000 sales by 2018, up from the 0 cars that it sells now.
“The exercise of leadership requires the setting of some pretty bold objectives. The house needs direction. The plan is a structure that provides direction. So don’t quibble about whether I sell 400,000 Alfas or I sell 382,000,” Marchionne finished.
[Source: Automotive News]
Discuss this story at our Chrysler Forum
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
More by Stephen Elmer
Comments
Join the conversation
THE 200 WILL PUT SERGIO BACK ON TARGET AND SEE HIM REACH HIS GOLDS.WHAT A START TO THE 200. 17.000 ORDERS THE FIRST DAY WOW.I HOPE IT BUILDS THEM WELL,BUT IT SEEMS THEY HAVE A VIGOROUS RESTING PROGRAM