Fiat Announces Unnamed Future 'Specialty Model'
Fiat has given a glimpse into its future, and it’s looking bright.
Fiat revealed that its 500X crossover will arrive later this year, while a “specialty” model will be arriving late next year that will appeal to the emotional side.
The company will be focusing on splitting its brand into two identities, at least for its European lineup, a rational side and an emotional side. For its presentation, the Italian automaker represented the rational side with its Panda model while the emotional side is its popular 500.
It is likely that the specialty model is the sports car being co-developed with Japanese automaker Mazda, which was originally supposed to go to the Alfa Romeo brand.
As for the rest of the brand’s lineup, a new compact model will replace the Bravo in late 2015, while Fiat also revealed an LCV derivative that will be representing the brand’s rational side. In addition, a B-segment model will launch in 2016 as a replacement for the Punto with a compact crossover coming in 2017. Lastly, a redesigned Panda will arrive for the rational side of the brand in 2018.
SEE ALSO: Alfa Romeo May Forfeit Mazda-Made Roadster to Abarth
Fiat hopes to increase production to 1.9-million units in 2018, compared to 1.3-million units last year.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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