Volvo Set to Launch Product Onslaught in US
After previewing three new concepts in the past year, Volvo is ready to release several new products by 2017.
Volvo Cars of North America wants to have one percent of the U.S. automotive market within the next five years, and plans on achieving that goal with several new models starting with the XC90 that will debut in the first quarter of 2015. According to the company’s CEO, Tony Nicolosi, the redesigned XC90 will be Volvo’s oldest model on dealership lots by 2017. Currently, Volvo is forecasting U.S. sales of 63,000 units for this year and has lofty goals of achieving 150,000 to 160,000 units annually within five years. Last year, the company sold 61,000 units in the U.S.
SEE ALSO: 2015 Volvo XC90 Launching with Plug-in Hybrid Variant
As for the brand’s new Drive-E engines, Nicolosi confirmed that they’ll be used in all new models except for the XC90. The CEO stated that the company believes the future of engine technology isn’t all about cylinders, but rather forced induction in order to maximize performance and fuel economy. The U.S. will likely see a new product launch every year and sometimes even less than every year.
Those wondering if the V40 wagon will be heading to the U.S. anytime soon will have to continue waiting, as the current V40 is built on an old platform and the brand has no intentions of bringing it to the states. It will possibly bring the new V40 to the U.S. in two years. The company currently has 304 dealerships in the U.S. and doesn’t plan to add or remove any.
GALLERY: Volvo Concept Coupe Live Shots
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[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Their Chinese owners will probably help.