Bespoke Lamborghini Aventador Showcases Ad Personam

Luke Vandezande
by Luke Vandezande

Lamborghini used the Concept Lawn at this year’s Pebble Beach Concours d’Elegance to showcase its bespoke Ad Personam program.

The Italian supercar manufacturer offers its customers the chance to deeply customize their car. In this case, Lamborghini showcased a bespoke Aventador featuring carbon fiber accents on the front fascia, and side air scoops along with black 20-inch wheels in the front and 21-inch versions in the rear. As usual, the car comes equipped with a 6.5-liter V12 pushing 700 hp through a permanent all-wheel drive system and a single-clutch automated manual transmission.

Lamborghini will paint the car any color as long as they can bring a sample to the dealership that is sent to the Ad Personam team in Sant’Agata Bolognese. Of course, the interior materials are also fully customizable as long as they meet Lamborghini’s own quality standards. In other words, you probably can’t wrap the interior of a fighting bull car in burlap…

GALLERY: Lamborghini Aventador Ad Personam Live Photos

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Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.

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