Cadillac Considering Porsche 911 Fighter
New Cadillac CEO Johan de Nysschen has big plans for the American automaker that includes diesel engines and a possible sports coupe to take on the Porsche 911.
Along with the recent announcement of Cadillac’s new nomenclature, de Nysschen aims to turn Cadillac into a global competitor in the luxury segment taking on its German competitors head-to-head. In order to do so, de Nysschen admits that diesel engines must be part of the plan saying that they are “the fastest, most cost-effective way to reduce CO2 and emissions,” in an interview with Car and Driver. As a result, Cadillac will introduce an all-new diesel engine that has been designed specifically for the brand by around 2019.
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In order to truly have a complete lineup to take on the likes of Porsche and Audi, Cadillac is aware that it will also need a sports car in the same price range as the Porsche 911, but don’t expect it anytime soon. The company doesn’t plan to introduce such a model until after 2020 in order to focus on what’s necessary for the brand to grow in the near future.
As for a high-performance SUV, de Nysschen said to not expect an Escalade sporting a V badge, but a crossover is a possibility. “I want to create a significantly expanded range of V models,” he said. “It means that we need to attain critical mass. To set up V as an image-enhancing, adrenaline-pumping sub-brand to Cadillac. I expect the V range to grow up to five or six models and I expect, conceivably, that one of them could be a crossover, as well.”
GALLERY: 2016 Cadillac ATS-V Coupe Live Photos
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GALLERY: 2016 Cadillac ATS-V
[Source: Car and Driver]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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How about an updated wagon? The CTS wagon is simply the last-generation CTS. Considering that Audi, BMW, and M-B all have a wagon based on a sedan platform, Caddy needs a wagon, probably in the ATS family. I just saw a CTS wagon yesterday, and it still blows away every German-made wagon on the road, in terms of styling. There are people who need to haul more stuff than what a trunk can hold, but don't want to drive a crossover.
A mid engine, diesel, Corvette frame rebody. Hope it works better than the XLR.