Land Rover Eyes Hardcore 4x4s
Land Rover vehicles are already off-road capable, but the company wants to take things further.
Jaguar Land Rover’s Special Vehicle Operations (SVO) division is already responsible for several hot projects and now the company is turning its attention on developing more hardcore off-road models sporting the Land Rover badge. According to the division head John Edwards, SVO wants to focus on developing four different types of cars: on-road performance cars, all-terrain performance cars, luxury derivatives and collector’s editions like the Jaguar Project 7. The all-terrain performance cars are something the division hasn’t developed yet but is looking forward to pushing the Land Rover nameplate to new heights.
SEE ALSO: Land Rover Defender to Get Special Operations Model
“Land Rover has that all-terrain capability built into all its products, but we need to give customers the permission to use it,” said Edwards. The focus for SVO? Simple, it’s all about making the performance “usable” and making Land Rover more “abusable rather than too precious.”
Though Edwards didn’t say which nameplates will get the serious off-road treatment, he did hint that the Defender and Range Rover models are high candidates. Recent rumors revealed that the Land Rover Defender would be getting attention from SVO so don’t be surprised if that’s the first one out of the gate.
GALLERY: 2015 Land Rover Range Rover Sport SVR
[Source: AutoExpress]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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