Lincoln Doesn't Want Visual Link to Ford
In recent years, Lincoln has worked hard to change its image and it’s just the beginning.
In an interview with Automotive News, Ford and Lincoln’s design boss Moray Callum spoke about the company’s focus on differentiating Lincoln’s design from Ford as the company continues to reinvent itself. One issue Lincoln has had in the past is looking too similar to existing Ford models, a problem that occurs with luxury brands based on mass-market platforms similar to Nissan and Infiniti. “I don’t think there should be a visual connection between Lincoln and Ford,” Callum said. “With some of the other companies it looks like the designs are coming out of the same studios. That’s why we have a separate Lincoln studio, so there’s no cross-pollination.”
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Callum admitted that in the past, Ford and Lincoln models looked similar but believes Lincoln’s recent models such as the MKC and MKZ are unique because they don’t share any sheet metal with Ford models. In other words, Callum is focused on making sure Lincoln’s designs don’t resemble Ford counterparts, especially since the automaker plans on investing at least $5 billion to the brand. So far so good as Lincoln saw its sales rise 15.6 percent in 2014 compared to the previous year.
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[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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