New Car Purchases Average $33,993 in January
Lower gas prices are having an impact on new car sales in the U.S.
Kelley Blue Book reports that the estimated average transaction price (ATP) for light vehicles sold in the U.S. reached $33,993 in January 2015, up 5.2 percent compared to January 2014 ($32,299), but down 1.7 percent from December 2014 ($34,563). Across the board, all the major automakers saw year-over-year growth with General Motors seeing an 8.2 percent increase in the average transaction price.
SEE ALSO: January 2015 Auto Sales: Winners and Losers
Ford also saw a noticeable increase with a 5.7 percent change year-over-year. Ford benefited from the launch of several new products including its F-Series pickup which saw its average transaction price increase by 7.5 percent in January. The new Mustang also contributed with an increase of 12.9 percent.
Seeing the lowest percentage change is the Volkswagen Group with its average transaction price increasing by a modest $60 to $39,165. It’s worth noting that the German automaker’s group, which includes Audi and Porsche, has the highest average of all the major automakers. Hyundai and Kia were lowest with $25,016 for January 2015 but did see a 3.8-percent increase year-over-year.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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