Chrysler Brand Exiting UK Market in 2017
The Chrysler brand will be non-existent in the U.K. market starting in 2017.
Fiat Chrysler Automobiles’ deputy U.K. managing director Karl Howkins, shared with Autocar that the automaker will be pulling out of the market in a couple of years in order to focus other brands in its range, including Jeep. Howkins said that the decision was made because Chrysler’s product portfolio is no longer appealing to consumers in the UK as the CO2 emissions are too high on those vehicles. As a result, FCA will focus on the Jeep Renegade as well as new Alfa and Fiat products for the market.
SEE ALSO: Fiat, Chrysler Fail on Consumer Reports Brand Report Cards
Chrysler brand sales in the UK has been on a decline over the last few years, hitting 3,500 units in 2012 before dropping below 2,000 units last year. For the most part, the market in the UK has been shifting from large sedans and multi-purpose vehicles to SUVs and crossovers, which is the strength of the Jeep brand.
[Source: Autocar]
Discuss this story at our Chrysler forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
What if Dodge UK offers certain models in "Chrysler Edition" , a l Mercedes Maybach? UK Dodge Dart "Chrysler 200" edition and Dodge Grand Caravan in "Chrysler T/C" edition
Texas here. I don't blame UK at all. FCA has not done the work to bring its new cars up to American emissions standards. They brought out the 700hp Hellcats this year rather than concentrate on electric cars and hybrids, a very poorly thought-out decision. Tesla has opened its patents to the world so there is NO EXCUSE for ANY car company not to move toward electrics.