February 2015 Auto Sales: Winners and Losers

Well, another dumpy winter month is in the books. The season that just won’t end is at long last winding down; the light of spring is visible at the end of this frigid tunnel.

Of course if you live in one of the so-called “smile states” February’s chill was probably little more than a newspaper headline, but for vast swaths of North America it’s a great inconvenience and a real threat to life and limb.

In spite of its sensible reputation and somewhat dour image Lexus’ year-over-year sales grew by 22 percent last month. Dealers fell just five vehicles short of selling 30,000 units in February. For the first two months of 2015 their performance is even better. They’ve moved more than 46,000 cars and trucks, which represents a 26.4 percent gain compared to the same time period last year.

Land Rover sales grew by nearly 28 percent last month. Total sales fell just shy of 5,000 units. Perhaps a lot of snow-bound buyers bought one of these off-road monsters so they could get out and about in the winter weather. For the year, deliveries are up 17.5 percent exceeding 10,000.

Keeping a good thing going, Mitsubishi posted another sales gain last month. The triple-diamond brand’s February sales exceeded 7,500 units. On a percentage basis their deliveries increased by 26 percent compared to the same month last year.

Beating all comers last month was BMW’s MINI division. The British builder of premium small cars posted a greater than 51 percent sales increase. Deliveries exceeded 3,700 units in February. For 2015 their total sales have hit nearly 7,000.

Despite having an appealing and stylish lineup Cadillac’s sales tumbled more than 12 percent in February. Total deliveries at GM’s luxury division clocked in just shy of 12,000. So far this year sales are off nearly 6 percent.

Scion was another sales loser in February. Comparing year-over-year figures this Toyota division’s deliveries were off nearly 15 percent. Overall they’ve sold just 3,864 Scions.

Dodge took a tumble last month, with deliveries falling more than 15 percent compared to the same time period in 2014. Total sales eclipsed 42,000. Regrettably its figures for the year are off as well, nearly 9 percent in fact. All told, Dodge dealers have moved nearly 77,500 cars and trucks in 2015.

What goes up must come down. For many months Maserati posted almost unbelievable year-over-year sales gains, but that trend has run its course. In February its deliveries tumbled nearly 43 percent to 481 units. So far in 2015 dealers moved just 933 vehicles, 33.6 percent fewer than for the same time period last year.