Porsche Opens New HQ in Atlanta, Georgia
Porsche has officially opened its new U.S headquarters in Atlanta, Georgia.
The 27-acre complex also houses the Porsche Experience Center and is located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport.
The facility cost the German automaker $100 million and is the largest investment Porsche has made outside Germany. Inside the industry-first facility is a driver development track, classic car gallery, restoration center, driving simulator lab and a fine dining restaurant. There is also 13,000 square feet of conference and event space, with the facility being designed as a destination for the public, including automotive enthusiasts and Porsche owners.
Porsche estimates that 30,000 guests will visit the facility annually and visitors will also have the opportunity to hone their driving skills, reserve meeting space, view classic Porsche automobiles or done at Restaurant 356, named after the first Porsche model.
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The 1.6-mile Driver Development Track runs through the courtyard of the facility and features six instructor-led driving modules: The Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America.
“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” said Matthias Mueller, Chairman of the Executive Board of Porsche. “We are investing more than ever before, heightening visibility for the Porsche brand in the U.S. and worldwide.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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The location is an excellent excellent decision! Not just because my friends and I can all hop on planes from across the country, meet there to visit the facility, ogle classic Porsches, hone our driving skills, and get back on a plane without even staying the night! The location is such an important epi-center of the future of US car culture. And the Airport is an extremely important international hub.
Typical Porsche driver parking.