2016 Scion IA Gets Customized for 2015 SEMA Show

Jason Siu
by Jason Siu

Scion reached out to its lifestyle partners to demonstrate the customization possibilities for the new 2016 Scion iA.

Ever since Toyota created the Scion brand, it has embraced customization as the core of its vehicles. With two new models launching, the Japanese automaker is wasting no time to show off the versatility of the iA and iM platforms. Along with the two Scion Tuner Challenge iM vehicles this year, Scion will be bringing a pair of Scion iA sedans, one built by Eddie Huang and another by Skybound Entertainment.

Huang is most well-known for his book and TV adaptation, Fresh Off The Boat, and is embracing Los Angeles culture with a modern take on the classic lowrider. That’s right, this custom Scion iA features a chain-link steering wheel, custom swivel front seats and more. Bringing it to the ground is a dual-stage air bag system with independent wheel control that allows the iA to go from side-to-side and front-to-back with three-wheel motion. The exterior features a metallic yellow paint with root beer accents, while a mural of a “human panda,” which is how Huang refers to himself, is on the hood. No lowrider-themed vehicle is complete without a set of wire wheels, and this iA has them finished in gold. There’s also a massive gold-plated front grille to finish off the exterior modifications.

SEE ALSO: 2015 SEMA Show Preview

The other iA project will appeal to fans of The Walking Dead. For this Scion iA, Skybound Entertainment executed Robert Kirkman’s latest comic book, Outcast, giving it a theme of demonic possession. In other words, this iA will move and operate on its own through pneumatic movements of multiple components and an automated sequence of light and audio effects. The exterior boasts an orange, black and green finish with a demonic spirit graphic directly inspired by the comic book found on the roof. The car will gyrate, smoke, change colors and emit eerie sounds at the 2015 SEMA Show, even though it will be a few days after Halloween.

Discuss this story on our Scion iA Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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