Scion's Newest Ads Have Us Saying "WTF" in a Good Way
Scion’s latest tagline of “Weird, right?” is certainly unique, and it works in getting our attention.
Two quirky new ads hit the brand’s YouTube page today including a vampire-themed spot to sell the iM, as well as a commercial that uses Stock Photos to help sell the standard features of the new Scion iA.
The Scion iM is the brand’s new compact hatchback and it features a lot of standard equipment like dual zone automatic climate control, a seven-inch touchscreen audio system and a rear view camera. Under the hood is a 1.8-liter four-cylinder engine that makes 137 hp.
The new Scion iA is the brand’s first sedan, but is basically a rebadged Mazda2 sedan. It features a SkyActiv powertrain that uses a 1.5-liter four-cylinder engine that makes 106 hp. It comes with push-button start, low-speed pre-collision system, rear-view backup camera and a seven-inch touchscreen.
See all the features in Scion’s sarcastic and silly tone below.
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Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.
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