The Future of the Chrysler 100 is in Question
The Chrysler 100 might not even make it to market in North America.
Similar to how the Mazda2 subcompact was recently axed in the U.S. and Canada, Chrysler is having second thoughts bringing a subcompact to market under its nameplate. With the market trending towards crossovers, the American automaker is re-evaluating its current five-year plan.
Allpar reports that the Chrysler 100 might not show in North America, especially since it has a twin in market already, the Dodge Dart. Another possibility is that the automaker goes back to the drawing board, changing the Chrysler 100 to a compact crossover, similar to the Jeep Renegade and Fiat 500X. The difference being that the model would clearly have Chrysler styling and wouldn’t use an engine from Fiat.
SEE ALSO: Chrysler 100 Spied Testing in California
In related news, Chrysler is reportedly working on a replacement for the Dodge Journey that will go under the Chrysler label. The company will also likely build a full-sized crossover based on its new Town & Country minivan.
[Source: Allpar]
Discuss this story on our Chrysler Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
This is unfortunate. The Dart is a good car and it shouldn't cost FCA too much to rework it into a Chrysler, but whatever.