Zoolander Takes Over Fiat's Twitter Account
The Zoolander 2 marketing machine is running at full tilt.
With the movie now showing in theaters nationwide, Derek Zoolander has taken over Fiat’s Twitter account, likely as part of the Italian automaker’s collaboration with the new movie. Like we saw during Fiat’s 2016 Super Bowl ads, the Fiat 500X is Zoolander’s new ride in the latest movie and according to him, he “allegedly broke some traffic law,” so now he has to tweet for Fiat as community service.
SEE ALSO: Fiat 500X Does its Best ‘Blue Steel’ for Zoolander 2
The tweets are as expected, very Zoolander and somewhat cringeworthy. There’s a few jabs at social media, like Zoolander asking how to add people to his top 8 on “Tweeter.” Which of course, he’s referring to the age-old MySpace.com Top 8 feature.
There’s also your fill of corny puns that pay reference to the movie and Zoolander’s character himself. You can look at some of the highlights below, and if you’re a die-hard Zoolander fan, you can check it all out on Fiat’s Twitter page.
Because I ALLEGEDLY broke some traffic law, I have to tweet for FIAT as community service. #LegalizeHot pic.twitter.com/BnRS7isp62
— Zoolander ♥ FIAT (@FIATUSA) February 12, 2016
How do I add ppl to my top 8 on Tweeter??? — Zoolander ♥ FIAT (@FIATUSA) February 12, 2016
Pro tip: gasoline is a drink for your car and not a lotion for your skin. #RIPRufusBrintMeekus
— Zoolander ♥ FIAT (@FIATUSA) February 12, 2016
Fun Fact: FIAT is run by regular-size people. #LegalizeHot pic.twitter.com/NUew90nObg
I was arrested for being too good-looking to drive. How do I prove that it’s totally unconstinational?? #LegalizeHot pic.twitter.com/cJUer14TUB
— Zoolander ♥ FIAT (@FIATUSA) February 12, 2016
— Zoolander ♥ FIAT (@FIATUSA) February 12, 2016
Discuss this story on our Fiat 500 Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation