Ferrari Confirms It Has No Plans to Build an SUV
Ferrari has reiterated that it has no plans on building an SUV.
Last month, FCA CEO Sergio Marchionne said that someone would have to shoot him before a Ferrari SUV or crossover would hit the market. During an interview at the 2016 Geneva Motor Show, where the Ferrari GTC4Lusso debuted, Marchionne told reporters, “We will not play with SUVs. It’s not in our DNA.”
It’s welcoming news for Ferrari enthusiasts that embrace the brand for its exotic and exquisite machinery. Numerous luxury automakers including arch rival Lamborghini are heading into the SUV market. Beyond this, there are already some models arriving like the Bentley Bentayga. Maserati debuted the Levante in Geneva while Aston Martin is getting ready to take its DBX crossover into production.
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“We must be very careful,” Marchionne said. “Whatever we do, we must not damage Ferrari as a supercar maker.” He also confirmed that Ferrari is actively considering new directions, but we will definitely not be seeing a high-riding, off-road SUV anytime soon, if ever. That is unless someone shoots Sergio Marchionne, which is not something we would recommend doing.
[Source: CAR]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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whew!! Now if Ferrari would only confirm it has no plans to build 9,000 annually
Say if Ferrari did build an SUV, it would be one bad sucka. How long will they hold out though is the question.