Cadillac ELR Production Comes to an End
Production of the Cadillac ELR quietly ended in February of this year, though Cadillac has just now confirmed the news.
The ELR plug-in hybrid was a striking coupe, but its $79,995 price tag was deemed too expensive by many. Cadillac president Johan de Nysschen already admitted that the ELR would not be coming back for a second generation, though he never mentioned when production of the current car would stop, leaving the door open for Cadillac to continue selling the car.
“The beautifully designed electrified coupe marked an important step in Cadillac’s ongoing expansion,” said Cadillac in a statement. “Cadillac remains committed to delivering new technology, including advanced propulsion.”
SEE ALSO: Cadillac ELR ‘A Big Disappointment’ Admits Chief Marketing Officer
Cadillac only sold 2,334 units of the ELR in 2014 and 2015 combined, a small number even for a car that was designed to be low volume. Cadillac says that there is still a small quantity of ELRs available at dealers.
Cadillac did try to make the ELR more accessible by cutting the price by $10,000 in 2016, but it was already too late. The ELR’s similarity to the Chevy Volt, which was half the price, worked against this luxury car from the beginning.
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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Some serious deals on 2014's out there, @$40k, but the 2016's have some nice upgrades, though still pricey at $60k. Question is though, will the short life ELR be a collectible? The styling is pretty good.