Bentley, Lamborghini Drops Out of 2016 Paris Motor Show
Two well-known luxury automakers will not attend the 2016 Paris Motor Show.
The Volkswagen Group is continuing to cut costs amid its massive diesel scandal and as a result, Bentley and Lamborghini will not be on display in Paris later this month. Bentley said it will be skipping the show to focus on small events where it can market directly to buyers, while Lamborghini said it is revising its auto show strategy and is taking a closer look at which locations it wants to be on display.
2016 Paris Motor Show Coverage
Bentley and Lamborghini aren’t the only ones skipping the 2016 Paris Motor Show. Ford, Volvo and Aston Martin have also announced they will not be in attendance.
The Paris Motor Show happens every two years and at the 2014 event, Lamborghini unveiled the Asterion plug-in hybrid concept car while Bentley debuted the Mulsanne Speed.
[Source: Reuters]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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