Honda Set to Continue Relationship With NHL
Honda and the National Hockey League (NHL) are teaming up once again.
The two will be joined by an iconic NHL legend at the 2016 L.A. Auto Show for a significant announcement related to the Japanese automaker’s role as the Official Vehicle of the NHL. The Stanley Cup will also be part of the press announcement that will take place on November 17 in Los Angeles.
Honda has had a long-standing relationship with the NHL, originally entering a three-year agreement in 2008. Since then, it has continued and expanded on the sponsorship, also serving as title sponsor of the NHL All-Star Weekend.
The company is keeping quiet on details of its upcoming announcement with the NHL, but expect more details to be released next week. Check back with AutoGuide.com as we will be reporting live from the Los Angeles Convention Center with coverage of the 2016 L.A. Auto Show.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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