Mitsubishi is Saying Goodbye to the Lancer This Summer
The Mitsubishi Lancer is next on the chopping block.
At a recent Mitsubishi event, the Japanese automaker shared details on its focus on the crossover segment, leaving some to wonder the fate of the company’s sedan offerings. Autoblog spoke to vice president and COO Don Swearingen, who confirmed production of the Mitsubishi Lancer will end this August. The Mirage G4 however will stay in the company’s lineup for the foreseeable future.
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That means 2017 will be the final model year for the Lancer sedan, although Swearingen expects there will be leftover stock a few months after production ends. The company believes the sedan market is shrinking and like other automakers, it is focusing on crossovers and SUVs to stay profitable. There are no current plans to replace the Lancer and it’s very possible Mitsubishi never will.
The high-performance Lancer Evolution was axed last year with the final production unit in the U.S. auctioned off for charity, fetching $76,400 on eBay.
[Source: Autoblog]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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