Honda Brings Celebrity Yearbook Photos to Life for Super Bowl Ad
Steve Carell is rockin’ a rad mustache in Honda’s 2017 Super Bowl ad.
The Japanese brand released its ad ahead of the big game, focusing on the 2017 Honda CR-V along with numerous celebrity cameos. But instead of your normal celebrity appearance, the ad actually features yearbook photos of said celebrities brought to life thanks to CGI.
The focus of the ad is to inspire people to pursue their dreams with a young Tina Fey kicking off the spot by saying, “When you start out, you might not know where you’re going, or what you’re doing, or why you’re carrying this red rose with you.” She’s followed by other famous celebrities like Robert Redford, Amy Adams, Magic Johnson, Steve Carell, Missy Elliott, Stan Lee, Jimmy Kimmel and Viola Davis.
SEE ALSO: 2017 Honda CR-V Review
The commercial is particularly interesting since the Honda CR-V doesn’t make an appearance until the very end. “Honda celebrates the people who chase their dreams with reckless abandon, and the amazing things that happen when their dreams come true,” the video’s description reads. “For us, they lead to vehicles like the all-new Honda CR-V, a 20-year dream come true.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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