Kia, Melissa McCarthy Tackle Eco Issues in Super Bowl Ad
Kia has made the new Niro crossover the star of its Super Bowl ad.
Teaming up with actress Melissa McCarthy, the Korean automaker shows off various scenarios and on hard it is to be an “eco-warrior.” But then it goes on to say it’s easy to drive like one with the Niro hybrid. The fuel-efficient crossover returns an EPA-estimated 46 mpg in the city and 40 mpg on the highway, for a 43-mpg combined rating.
SEE ALSO: New 2017 Kia Niro Priced, Comes With Huge List of Standard Features
McCarthy goes through it all in the commercial, from trying to save whales to trees, ice caps to rhinos. Each mission of course leads to personal disaster, with Kia showing that it can be a lot less painful trying to save the world by driving a Niro.
Of course the commercial is all the better set to Bonnie Tyler’s “Holding Out for a Hero.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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