There's at Least One Automaker Lamborghini Surprisingly Outsells in Europe
This one’s for all you Dare Greatly disbelievers.
Turns out if you really want to drive something unique in Europe don’t buy a Lamborghini, buy a Cadillac.
See, the supercar brand from Sant’Agata has experienced a growth spurt in the last year, moving 3,457 cars globally, which is not just a 7-percent increase year-over-year, but also the third straight record sales year. The US continues to be Lamborghini’s biggest market responsible for 36-percent of Lamborghini’s record year–Americans took home 1,250 Italian supercars in 2016– which as CTV News points out, is double, well almost double, the number of Cadillac’s sold in Europe.
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But things get better for Cadillac, according to European sales figures, during 2016 Lamborghini also outsold Cadillac in the Old World; selling 941 cars across the continent to Cadillac’s 761 during the same period.
For Cadillac this should be taken as a symbol of the brand’s pedigree and an honest-to-goodness harbinger of the “brand’s return to the pinnacle of premium.” If Europeans think seeing a Huracan is something special, wait until they catch sight of an ATS.
A version of this story originally appeared on GM Inside News
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