Honda Launches New Race-Inspired Ad Campaign
Honda is putting a focus on its new performance models.
With the Civic Type R arriving in dealerships in late spring, Honda has launched a new brand campaign titled “Racing at Heart,” to link its high-performance motorsports program to production vehicles focused on performance.
The new ad will be shown on television and highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing. Production cars showcased in the ad include the Civic Type R, Civic Si and Ridgeline, along with the race cars that each model inspired.
Look for the campaign to deubt during the NBA Conference Finals on ABC, during the ABC broadcast of the 2017 Indianapolis 500 on May 28, as well as during qualifying on May 20-21.
SEE ALSO: 2017 Honda Civic Type R: Here’s how it Differs From the Prototype
The automaker also announced it is launching a motorsports influencer campaign that gives a celebrity the chance to go on a two-seat ride leading the start of a Verizon IndyCar Series race with legendary Indy 500 champion Mario Andretti.
“Racing is a core part of Honda DNA and for over 60 years the new technologies and challenging spirit we gain on the track translates into the high level of performance in the vehicles we make for our customers,” said Susie Rossick, Assistant Vice President, Honda Marketing. “This new Racing at Heart campaign helps celebrate the arrival of the Civic Type R and Si at Honda dealerships nationwide in the coming weeks.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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