It Looks Like Ford May Be Calling Its Hybrid System 'Powerboost'
Ford has filed a trademark application to reserve the ‘Powerboost’ nomenclature for use on powertrain and propulsion systems.
The patent was filed with the United States Patent and Trademark Office on November 30th, 2017. The filing indicates Ford has reserved the name for use on “powertrain systems for land vehicles; propulsion systems for land vehicles, comprised of engines, electric motors, batteries, and transmissions.” It seems as though Ford is interested in calling its future hybrid-equipped models ‘Powerboost’, which could be styled like ‘PowerBoost’ making it relative to the EcoBoost name its turbocharged models bare.
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How Ford plans on marketing the hybrid F-150 was recently the subject of a Bloomberg report entitled “Ford’s Key to Selling Truck No One Asked For: Keeping Beer Cold.” It focused on how Ford plans to sell the hybrid truck to pickup owners who may not necessarily want to shell out more cash for an electrified powertrain, which included focusing on the extra energy it can bring both in the way of powertrain output and external power solutions. Either way, it seems Ford’s a bit interested in “power.”
The automaker is also spending $4.5 billion to launch 13 electric and hybrid models by 2020, so we may be hearing the term Powerboost in Ford marketing speak for year’s to come – at least if EcoBoost is any indication. And considering the Dearborn-based automaker’s massive investment in electrified tech, we wouldn’t be shocked if we see the first of these Powerboost-badged models by as early as next year.
[Source: USPTO]
Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.
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How long until Superboost? Turboboost? Ultraboost? at least they're consistent, haha.