Rolls-Royce Cullinan Teases the Best Seat in the House

Jason Siu
by Jason Siu

As Rolls-Royce gets ready to debut its luxurious SUV, the British automaker is teasing one of its unique features.

Promising to deliver “what will undoubtedly be the best seat in the house,” the Cullinan will have two rear-facing leather chairs and a cocktail table that emerge from within the rear compartment with a push of a button. It’s called the Rolls-Royce Viewing Suite and is designed to be a luxuriously comfortable viewing platform so passengers can take in the world’s most breathtaking views, watch a sporting event, or their own kids from their vehicle.

SEE ALSO: Rolls-Royce Cullinan Name Confirmed for Company’s First SUV

The automaker says it’s a first for both the automotive and luxury industries, and the idea came “from a deep understanding of the lifestyles and expectations of the most demanding clients in the world – Rolls-Royce customers.”

Rolls-Royce is promising the Cullinan will be more than an SUV, crossover, or off-roader. It will be effortless, everywhere, delivering effortless luxury everywhere its owners chooses to venture, it said.

The Rolls-Royce Cullinan is expected to make its debut soon, so expect full details in the coming weeks.

“From the day we conceived of Cullinan we were focussed on offering a truly authentic and luxurious Rolls-Royce experience to our customers through fascinating surprise and delight features,” comments Torsten Müller-Ötvös, CEO of Rolls-Royce. “The beauty of Cullinan’s Viewing Suite, the manner in which it deploys so effortlessly, the attention to detail, the finest leathers that match the interior of the customer’s Cullinan, and how it all comes together to bring beautiful furniture to the most remote places, all bear testimony to the unequalled Bespoke competence of the designers and craftspeople at the Home of Rolls-Royce. It is a beautiful piece of furniture. Indeed, it is the best seat in the house.”

Discuss this story on our Rolls-Royce Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Comments
Join the conversation
Next