Serena Williams Loves Her Lincoln Navigator
Tennis star Serena Williams has partnered with Ford to promote the new Lincoln Navigator in a series of online videos.
Years back, when Williams was shopping for her first car, she bought herself a Lincoln Navigator. She nicknamed the car ‘Ginger’ and drove it for eight years before passing the vehicle on to her niece. Now she’s gotten herself behind the wheel of the new Navigator, and finds it to be perfectly suited to her new duties as a mother.
“I’ve always had a connection to the Navigator brand,” said Williams. “When I bought my first car, Ginger, it was my big step-up. I had a real luxury car now, it looked great and I felt safe.”
“Now that I have become a mom I am in my car a lot more so my Navigator is like my new home,” she added. “I take business calls from it, I prepare for my day, and it’s kind of like Olympia’s room – she takes naps, she wakes up, and she’s comfortable in it. For me, that’s what’s most important. I want what makes me feel most comfortable and what I feel most confident in driving. The Navigator checks all of those boxes.”
SEE ALSO: 2018 Lincoln Navigator Review and First Drive
Williams signing on as Lincoln’s latest brand ambassador will see the tennis star appear in a variety of videos that will be shared across the automaker’s social media channels. You can view the first of these spots embedded below.
Now when can we expect a Matthew McConaughey/Serena Williams collaboration commercial, Lincoln?
Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.
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Lincoln has definitely picked the right person. Serena exemplifies having it all and not sitting on her laurels just like the Lincoln. She is willing to not only take on challenges that test her physically and mentally but she also represents what is good by taking on philanthropy endeavors. Even that is not enough she continues to pursue so many interest that gives of her time and creativity. She is definitely a Lincolns woman, the best and still willing to get better.