Here's Why Lamborghini Made an SUV
When Lamborghini announced it was making an SUV, enthusiasts weren’t too happy about it.
But now Lamborghini is proving why the Urus is important to its lineup, and why Ferrari is following in Lamborghini’s footsteps with an SUV of its own. Speaking to CNBC, Lamborghini CEO Stefano Domenicali said sales and orders for the new Urus have been “terrific,” and that the reaction of the customer is “really fantastic.” This is despite its hefty starting price of around $200,000.
According to Domenicali, Lamborghini will end 2018 having produced around 5,000 units and more than 1,000 of those will be the Urus. By the end of next year, the Italian automaker will be producing around 8,000 units and more than half will be comprise of the Urus.
SEE ALSO: Lamborghini Urus Facts: Top 10 Things You Need to Know
He added that 70 percent of Urus buyers are new to the Lamborghini brand, but even more surprising, is how many buyers are women. The model is selling well in Russia and India, along with other other markets with bad roads, where the typical Lamborghini sports car doesn’t fare well.
So there you have it. No matter how upset you may be that Ferrari and Lamborghini are making SUVs, an automaker’s main goal is to make money. And well, SUVs are currently making money.
[Source: CNBC]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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