Audi Hasn't Completely Ruled Out RS Wagons for the US
Wagons for the most part don’t sell well in the U.S., but Audi is still looking into the possibility of bringing its hot RS Avant wagons stateside.
Speaking to Motor Trend, Audi of America’s vice president of product management confirmed the German automaker hasn’t ruled out the idea of selling RS Avants in the U.S. But for now, it’s just focused on the Sportback models. “We always look at potential new opportunities in the market,” said Filip Brabec. “It’s a niche to explore. We keep holding discussions. Keep writing us letters.”
Meanwhile, the new head of Audi Sport worldwide, Michael Renz, acknowledged the RS6 and RS4 Avants do well in Europe, but that may not be the case in America. He does, however, hear the demand from U.S. enthusiasts but wouldn’t commit to anything. He also didn’t rule anything out either.
SEE ALSO: The Audi RS4 Avant is Back and it’s More Powerful Than Ever
Although Audi is currently focused on launching the Sportback models in the U.S., the automaker is well aware that a buyer interested in a Sportback isn’t necessarily the same as one shopping for a wagon, at least in Europe. “The Sportback offers more image than the Avant. There is a clear hierarchy,” Renz added. “The Sportback is for young families who are looking for a sporty, fashion-oriented car with functionality that they can put the kids in. The Avant customer is a little bit older, more entrepreneurial.”
But if you’re really interested in sporting an RS Avant in America, better start writing a letter to Audi, whatever those are.
[Source: Motor Trend]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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