Drive Any BMW You Like With Access by BMW Subscription Service
BMWs are great, but don’t you grow bored of driving the same car every day? Well, BMW’s here to help, offering you every car in its fleet with its latest app.
Access by BMW is a new US subscription service that BMW is trying out in Nashville for some reason. The pilot project will allow subscribers to request BMWs and drive them for an undisclosed amount of time.
According to BMW, there’s no limit to how often a customer can switch cars in a given month. To do it, you just have to request a car via an app and BMW will get you the closest-matching vehicle and deliver it to you with a full tank of gas.
“With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles” said Ian Smith, CEO of BMW Group Financial Services USA. “Subscription-based services are of emerging interest for our customers, and we’re excited to be offering a mobility service to meet their individual and evolving needs.”
SEE ALSO: BMW May Not Make Next-Generation i3, i8 Models
So far, BMW has two tiers. You can subscribe to the Legend tier, which gives you access to BMW’s coupes, convertibles, and SUVs and even the M2.
The M tier, meanwhile, gives customers access to, you guessed it, M sport cars, like the M5, M6, and the X6M.
“In the future, the nationwide network of BMW dealers will be integral to the success of Access by BMW,” said Smith. “We will depend heavily on their close collaboration to continue to meet and exceed consumer expectations, and to ensure the sustainable development of this new business model.”
Prices range from $2,000-$3,700 per month and if you live in Nashville you can sign up for the service at accessbybmw.com.
A version of this story originally appeared on Bimmerfest.
Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.
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According to the article: "The pilot project will allow subscribers to request BMWs and drive them for an undisclosed amount of time." - Translated = "Subscribers will drive the car they chose until it breaks down or requires significant repair, then just switch to a car that runs and drives."