It Looks Like a Chevrolet Colorado ZR2 Bison is Coming
Chevrolet has filed to protect the name “ZR2 Bison” with the United States Patent and Trademark Office.
The new filing for ZR2 Bison was submitted on April 2, 2018, designated for “Motor land vehicles, namely, trucks.” This is not the first time the brand has thought about this name, as back on October 2, 2016, Chevrolet submitting a filing to protect the name “Colorado Bison.”
SEE ALSO: 2017 Chevrolet Colorado ZR2 Review
There are no real hints as to what a Colorado ZR2 Bison could be, though assumably it will be a trim package for Chevy’s off-road midsize truck. The Bison name was previously used in the Chevy lineup on big heavy-duty Class 8 trucks.
With a new Ford Ranger Raptor incoming, it’s possible Chevy is preparing an update for its midsize off-road machine to make sure it can compete.
As with all trademarks, there is no guarantee that the nameplate will ever see production.
A version of this story originally appeared on Off-Road.com.
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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Just what we don't need...a more expensive ZR2. Unless it's a 2 door Bronco fighting SUV they can forget it.
if they made M versions; they'd call it the M. Bison