Design Your Own Rolls-Royce Cullinan SUV
The online configurator for the Rolls-Royce Cullinan has been launched, allowing users to design their very own version of the first SUV from the British luxury brand.
The Cullinan debuted this week with a 6.75-liter twin-turbocharged V12 making 563 hp and 627 lb-ft of torque. It also comes with standard all-wheel drive and standard all-wheel steering, along with air suspension, hill descent control and off-road modes. When it goes on sale later this year, it will be the most expensive SUV ever built – expected to cost more than $400,000 US.
You may not be able to afford a $400k car, but Rolls-Royce’s configurator makes it easy to dream. It allows you to pick from a variety of exterior and interior colors, different wheels and even gold-plated or crystal Spirit of Ecstasy hood ornaments. Some of the more interesting optional extras we noticed included an electronically retracting tow hitch (rich people have things to tow too, you know), the two-person rear theater seating and Lamb’s wool floor mats.
SEE ALSO: Rolls-Royce Cullinan Debuts: Yep, That Looks Like Exactly Like We Thought It Would
Follow this link to configure your own Rolls-Royce Cullinan. The vehicle you make in the configurator probably won’t be representative of any Cullinan you see in the wild, as nearly every single Rolls-Royce ordered is personalized by the customer. After all, who wants a vehicle that looks like everyone else’s when they’ve paid $400k for it?
Discuss this story on our Rolls-Royce Forum.
Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.
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