The New Toyota Century is Worth Every Penny of Its $178k Price

Sam McEachern
by Sam McEachern

The new Toyota Century, first shown at the 2017 Tokyo Motor Show, has been priced from 19,600,000 yen in Japan – equivalent to just over $178,000 USD.

While that may seem expensive for Toyota, we’d wager the Century is worth every penny of its rather significant asking price. After all, where else can you get a modern-day sedan with 1990s looks, a 425 hp 5.0-liter hybrid V8 and wool upholstery?

The Century also has a number of truly luxurious features that are typically reserved for a Rolls-Royce or a Bentley. It has power adjustable rear seats, adjustable leg rests, a rear LCD panel for adjusting the climate control and audio settings, a writing table, a reading light, a rear-seat entertainment system and a 20-speaker audio system. There’s also active noise cancellation and specially developed tires for added quietness and comfort.

SEE ALSO: Toyota Sedan Looks Straight Out of the ’90s – but it’s Actually All New

In addition to all this, the Century is also carefully assembled by a team of expert Japanese craftsmen, who also hand polish and apply the seven-layer paintwork.

The new Toyota Century is the first fully redesigned Century in over 21 years, Toyota says. It will go on sale in Japan in the near future – shame we won’t be getting it in North America.

Discuss this story on our Toyota Forum.

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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  • Smooth Operator Smooth Operator on Jun 22, 2018

    Unbelievable theyd mistake the Century for a Crown,just goes to show you the type of individuals that work at AutoGuide.When youre that Lazy to do research on an article that YOU are typing then I lose all credibility in you.SMH Unbelievable!!!

    • Sam McEachern Sam McEachern on Jun 25, 2018

      My fault! Fixed now and thank you for the heads up. Had intended to reference the new Crown as well and ended up getting them flipped. I'm credible I swear! haha

  • Right of right Right of right on Jun 27, 2018

    Very nice car.

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