'Honda E' Trademark Could Be for Brand's First EV
Honda is expected to debut an evolved version of the Honda Urban EV at the upcoming Geneva Motor Show in March, which should be more representative of the production version of the fully electric hatchback.
HybridCars.com may have now discovered the name that Honda will apply to its first-ever mass produced EV through a trademark application. The Japanese automaker recently filed trademark applications in both Switzerland and the EU for the name “Honda e,” which seems as though it would be best suited for use on an electric vehicle.
SEE ALSO: Honda Opening the Order Books on its Cute Little Urban EV
The electric hatch that was previewed by the Urban EV Concept is the only fully electric Honda in development that we know of. For this reason, it seems highly likely the “Honda e” name is for this vehicle, unless Honda plans to use it on a new concept vehicle or some other surprise EV.
Another possibility is that “Honda e” will be used to denote an electric vehicle sub-brand or some other part of its electric vehicle business. The name was filed under a trademark classification reserve for automobiles, specifically “apparatus for locomotion by land, air or water; and parts and fittings for the aforesaid goods,” so the scope of allowed usage is fairly wide.
Honda recently released a teaser image showing the dashboard of the yet-to-be-named EV, which it’s only referring to as a “compact electric vehicle prototype,” for now. The image shows “a full-width dashboard with clean design elements and intuitive user-focused technology,” Honda says, along with some stylish wood trim and a multifunction two-spoke steering wheel.
The Honda EV prototype will make its debut at the 2019 Geneva Motor Show, which will kick off on March 5. Stay tuned for full details.
This article originally appeared on HybridCars.com
Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.
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