Ram Joins Electric Pick-Up Truck Revolution
With Ford and Chevrolet announcing electric pick-up truck entries last year, it was just a matter of time until Ram would join the party.
Ram has now officially thrown the brand’s hat into the Electric Pick-up Truck ring today, announcing the start of the Ram Revolution initiative. As part of this plan, Stellanits’ truck manufacturer is set to bring a Ram 1500 Battery Electric Vehicle by 2024. The first two teaser images of this truck have been unveiled (as shown here), hinting at the future truck’s platform and design language. This is the first step in Ram’s plan to offer an electrified vehicle in most of the brand’s segments by 2025, and have one offering for every segment no later than 2030.
SEE ALSO: Ford F-150 vs Ram 1500 Comparison: Truck YeahRam has also launched the RamRevolution.com website, which the company hopes to utilize in gaining feedback from consumers on their wants and needs for an electric truck. It will also be a way to provide insight and potential sneak-peaks to potential customers. To further engage with buyers, Ram is also embarking on what the brand is calling the Ram Real Talk Tour, which will be a series of showcase events held over the next year.
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A 20+ year industry veteran, Mike rejoins the AutoGuide team as the Managing Editor. He started his career at a young age working at dealerships, car rentals, and used car advertisers. He then found his true passion, automotive writing. After contributing to multiple websites for several years, he spent the next six years working at the head office of an automotive OEM, before returning back to the field he loves. He is a member of the Automobile Journalists Association of Canada (AJAC), and Midwest Automotive Media Association (MAMA). He's the recipient of a feature writing of the year award and multiple video of the year awards.
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Mike, Yes, we knew it was going to happen, Stellantis announcing an electric pick up, 2025 however surprising, but it seems like Ram has always been a little late to the game as the history of brand has developed over the last two decades. Love my 2011 Ram 2500 Laramie, it was an amazing truck after owning (7) different Fords for three decades. One thing you completely failed to mention, like President Biden and Mary Barra (GM CEO), "TESLA", like so many attached to traditional OEM ICE manufacture's. Suggest you check this out .... https://www.youtube.com/watch?v=sY9wmNpu9LQ And https://www.youtube.com/watch?v=aPvkch3uYHM&t=638s Cyber Truck is coming, and coming soon. Technology like no one else in the world of ICE OEM's. Oh, very competitive pricing that has actual profit for the company unlike Ford, GM, and now possibly Stellantis/Ram. Cheers, John