Tesla's Full Self Driving's Price Went Up Again; Is Now $15,000

Tesla’s Full-Self-Driving suite just got more expensive, again.

In an off-hand, out-of-the-blue tweet from Elon Musk (par for the course for Tesla), Musk tweeted that the price of “Full Self Driving” will now be raised to $15,000. The change comes with the upgrade to the FSD 10.69.2 beta.

After wide release of FSD Beta 10.69.2, price of FSD will rise to $15k in North America on September 5th.

Current price will be honored for orders made before Sept 5th, but delivered later.

— Elon Musk (@elonmusk) August 21, 2022

This is Tesla’s biggest price hike for the FSD suite; previously the beta had jumped in increments of $1,000 and $2,000. Just earlier this year, the company raised the price from $10,000 to $12,000. When FSD was first introduced it was a mere $5,000.

According to Musk, the FSD 10.69.2 update (which is already seeing service amongst select Tesla FSD holders), promises to make FSD as competent as someone driving their commute. It supposedly has better support for unprotected left turns and can identify and maneuver around “UFOs” or what Tesla has dubbed as slow-moving unidentified objects.

Now, Tesla’s self-driving technology has its fair share of critics. Just last week, a Tesla fan came under hot water for a bizarre plan to vindicate the Model 3’s poor pedestrian detection performance, which may have involved hitting a child with a vehicle. Although impressive, Full-self driving hasn’t always matched its abilities and claims on roads, and now Tesla is charging more for software that doesn’t always work that well.

Elon Musk said that customers who order before September 5th will lock in the old pricing. Most any Tesla can be upgraded to have FSD in as little as two minutes, said Musk in another tweet.

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