- Acura
- Alfa Romeo
- Aston Martin
- Audi
- Bentley
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Dodge
- Ferrari
- Fiat
- Ford
- Genesis
- GMC
- Honda
- Hyundai
- Infiniti
- Jaguar
- Jeep
- Kia
- Lamborghini
- Land Rover
- Lexus
- Lincoln
- Lotus
- Lucid
- Maserati
- Maybach
- Mazda
- McLaren
- Mercedes-Benz
- MINI
- Mitsubishi
- Nissan
- Pagani
- Porsche
- Ram
- Rivian
- Rolls-Royce
- SMART
- Subaru
- Tesla
- Toyota
- Volkswagen
- Volvo
10 Brands With the Most Loyal Customers
Recent data from CarMax indicates that approximately 20% of their customers demonstrate brand loyalty by purchasing the same brand as their previous vehicle. Notably, Tesla has emerged as a popular choice, ranking fifth among the top brands for repeat purchases. The Toyota Prius leads in model-specific loyalty, with more than 38% of owners choosing to buy another Prius. SUVs have also gained in loyalty, with a significant increase in repeat SUV purchases compared to six years ago.
Luxury brands continue to hold strong positions in the loyalty rankings, representing six out of the top ten most repurchased brands. The decision to buy a particular car often reflects a combination of economic, technological, and personal factors, which have evolved due to changes in the global economic landscape and major events like the COVID-19 pandemic. This evolving consumer behavior highlights the shifting dynamics in car brand loyalty over recent years.
The following list is the percent of shoppers that purchased the same brand as their trade-in vehicle.
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This article was co-written using AI and was then heavily edited and optimized by our editorial team.
Toyota: 28.5%
Photo credit: emirhankaramuk / Shutterstock.com
Mercedes-Benz: 27.9%
Photo credit: pisaphotography / Shutterstock.com
Lexus: 27.7%
Photo credit: Anton Pentegov / Shutterstock.com
RAM: 25.0%
Photo credit: VERSUSstudio / Shutterstock.com
Tesla: 24.7%
Photo credit: Kittyfly / Shutterstock.com
Porsche: 23.8%
Photo credit: r.classen / Shutterstock.com
Cadillac: 23.6%
Photo credit: Ken Wolter / Shutterstock.com
BMW: 23.5%
Photo credit: Sklo Studio / Shutterstock.com
Honda: 22.7%
Photo credit: Stanislavskyi / Shutterstock.com
Ford: 22.4%
Photo credit: KULLAPONG PARCHERAT / Shutterstock.com