How BMW Drivers Can Actively Shape the Future of the My BMW App

Prior to releasing an update to the My BMW App that will be made available to a vast number of users, thorough testing is conducted to ensure a consistently high standard of quality. To maintain this consistent level of excellence and user-friendliness, BMW has been utilizing “crowdtesting” for several years now. While not everyone may be familiar with this term, it’s widely used by numerous prestigious companies around the globe. This process allows real end-users of the My BMW App to explore the latest developments of the beta version before its official release. At the same time, it permits BMW to not only identify any potential bugs that may have been missed by app developers but also to obtain direct feedback from their committed end users.

With this objective in mind, the German crowdtesting platform Testbirds is looking for passionate BMW Drivers interested in joining their well-established BMW community, which has been active since 2019. In addition to regular beta tests of the My BMW App, the platform conducts a variety of other BMW surveys, such as interviews, feedback on website designs, and prototype projects. During the testing process, participants simply fill out a questionnaire, and the anonymized results are forwarded directly to BMW.

Benefits

Participating offers exclusive insights into new digital innovations along with monetary compensation for each survey. It's a unique chance for BMW Fans to provide feedback directly to key decision-makers within BMW, influencing future digital products through their valuable feedback.

Terms of Participation

In order to take part in the crowdtesting community, participants need to have access to a BMW vehicle with Connected Drive capabilities and booked Remote Services, as well as an Android or iOS smartphone. Employees of the BMW Group are also welcome to join the testing community.

Sign Up Process

The registration and participation process are simple: After registering on the Testbirds platform via the provided link, new members will automatically receive an invitation to an initial questionnaire in which they will provide some of their vehicle details, such as the model, manufacturing year, and VIN (vehicle identification number). Please be aware that it may take up to 15 minutes to receive this automatic invitation.

Before granting full membership to the BMW Community, the provided VIN is reviewed by a BMW employee to check the exact configuration of the vehicle. The indicated VIN gives access to the current software status, the available head unit, derivate, modem, and the booked services as these factors are crucial in assessing eligibility for participation. Information regarding the vehicle owner will neither be checked nor processed, and the VIN will not be utilized for any other purposes nor provided to any third parties.

After successful verification of the VIN by BMW, new members become eligible to participate in all BMW surveys and will receive invitations tailored to their vehicle configuration. More information and the opportunity to sign up for this exclusive opportunity can be found below:

https://www.testbirds.com/en/crowd/bmw-cars/

NOTE: This is sponsored content produced in partnership with Testbirds.