Genesis GV80 - Review, Specs, Pricing, Features, Videos and More

An updated GV80 brings the fight to Mercedes-Benz and BMW’s front yards.

At this year’s New York Auto Show, Genesis stunned the world and unveiled a glamorous coupe version of its GV80 crossover SUV. It clearly was a concept in name only, featuring four racing bucket seats and bright orange paint. Well, the GV80 Coupe is now a production model, and with its introduction, the entire GV80 lineup sees some updates.

Obviously, the rakish coupe roofline of the GV80 Coupe is the biggest story here. From concept to production, very little has changed—the GV80 Coupe adds a low, rakish roofline to the standard GV80. It looks good, too: the GV80 was always a looker, but the coupe body adds even more athleticism to a strong design. The car also gets exclusive 20- and 22-inch wheel options not found on the standard GV80.

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If you’re the type of person who craves attention, then the 2021 Genesis GV80 is for you.

A four-wheeled wallflower this ain’t. During my week with the Korean luxury brand’s very first SUV, the GV80 drew admiring glances on the regular. You can at least partially chalk it up to the newness of the shape, but even still, the amount of neck-craning and thumbs up it receives is typically reserved for something lower, louder, and with an Italian badge.

It’s likely the wow factor of the Genesis GV80’s styling will eventually fade, at least somewhat. That’s just how time works. Thanks to those looks though, plus a swanky interior, calming driving dynamics, and a hugely appealing price tag, I predict another reason: you’re going to start seeing a lot of GV80s around.

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Genesis is sticking to one of life’s golden rules: arrive fashionably late.

The luxury upstart showed up a few years ago with a pair of sedans. From there, it grew the line with a third four-door, the excellent G70. But even when Genesis was launching, the market was clamoring for SUVs. Here in 2020 that’s even more true, with SUVs out-selling their traditionally-shaped brethren. It’s a hot market, which means the GV80 needs to be good right out of the gate to hit Genesis’ ambition plans of doubling sales.

I won’t beat around the bush, then: the GV80 is good. Very good. The Korean brand has leapfrogged the competition from Japan, Sweden, and Britain, showing up with a mid-size SUV that can absolutely stand toe-to-toe with the German big three. The GV80 pulls off that tough feat thanks to a one-two-three combo of confident looks, an incredible interior, and a smooth ride worthy of the luxury realm.

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Most people: “Luxury is expensive.” Genesis: “Says who?”

No other SUV has caused more of a stir in the luxury car market than the Genesis GV80. The Korean three-row flagship arrived with all guns blazing with the establishment in its crosshairs. Its recent win as the Canadian Utility Vehicle of the year awards only cemented its position as a worthy alternative to the more seasoned players. So after all the excitement had calmed down, it was only natural that we pit it against one of the SUV industry’s stalwarts.

Unfortunately, we couldn’t get our hands on the regular three-row BMW X5 but the 2021 X5 xDrive45e plug-in was available. Apart from the missing third-row, the tech and features on offer are nearly identical to the gasoline versions. Yes, the hybrid powertrain could give the X5 an unfair advantage. But that’s the fun part, does it make sense to forgo a full row of seats and pay a premium for a better drive, or is the luxury option the better bet?

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