McLaren To Launch Retail Network On June 21
On Tuesday, June 21, McLaren Automotive will officially launch it’s new world wide retailer network, with the opening of it’s flagship store in London’s posh Hyde Park district.
The store, which will officially be called McLaren London, is located on the site of the city’s newest and arguably most prestigious address. One Hyde Park; The Residences at Mandarin Oriental were specifically chosen as the premier location for McLaren’s first retail store because of it’s exemplary track record in customer service and after sales support.
Once the London store is up and running, McLaren will open two more stores in the UK, one in Manchester on June 30, with another to follow in Birmingham, the UK’s second largest city and once home to it’s car industry, on July 5th.
From there, expansion will continue into continental Europe, with stores set to open in Belgium, France, Germany, Italy and Spain. McLaren says it has a goal of having some 35 retailers, located in 19 different countries, operational by the end of the year.
Each of them will be stocked with every spare part imaginable for the MP4-12C, enabling customers to experience ‘pitstop’ service to ensure fast and efficient repair.
In terms of delivering cars to its customers and retailers, McLaren says that it will produce approximately 1000 MP4-12Cs this year with the goal of ramping up production to some 4,000 units annually by 2015.
More by Huw Evans
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