GM Considering Redesigning the Buick Badge
Buick has been working at re-defining its brand image to attract a more youthful age group, and now the brand may be considering a redesign for its logo.
Mark Reuss, GM’s North American president told a group of journalists that they are considering giving the Buick badge a new look, though he did not reveal exactly what will be changed. Past Buick logos have used a hawk, and a rich-looking man walking on top of the earth.
SEE ALSO: Buick is Shedding the Elderly Brand Image
The reinvigorating of the Buick brand may be driving the need for a new logo, but it may also be Buick’s influence in China. Buick sales are still increasing in the Chinese market, especially amongst upscale Chinese consumers. This could be fueling the need for a new logo, to further increase the luxury styling of the brand.
[Source: Detroit Free Press]
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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