Buick Mulls Opel Adam Based Mini-Car for U.S. Market
The MINI Cooper and Fiat 500 may soon have a rival in the U.S., but it won’t be a from another European automaker… or will it?
Why the confusion? Because General Motors is seriously considering selling a tiny Buick on our shores. And while Buick certainly isn’t an import, the car that will be re-badged for the purpose comes from Opel – GM’s European division.
No decision has been made yet to bring over the Opel Adam, but it’s clear that GM has a strong desire to sync up Opel and Buick so that similar vehicles can be sold globally under different brands.
SEE ALSO: GM CEO Wants Opel Cascada, Adam Models Added to Buick Lineup
It’s a strategy that GM is already employing, with as the Buick Encore being sold as the Opel Mokka in Europe. GM is now redoubling its efforts to co-develop Buick and Opel models in order to take advantage of their engineering and design resources.
If the Adam does find its way to America however, it won’t be any time soon since the current generation Adam won’t meet U.S. safety and regulatory requirements.
GALLERY: Opel Adam
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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