Rolls-Royce On Course for Record Sales Year
Rolls-Royce is on pace for a record-setting sales year despite its complete lack of interest in increasing sales volume.
The British automaker is on schedule to sell 4,000 vehicles this year, which would set a record under BMW ownership. In an interview with Autocar, a Rolls-Royce source said that the company is now financing its own product development from profits and would be able to develop an SUV model on its own without drawing funds from the BMW Group. First up for Rolls-Royce will be the next-generation Phantom, which is already undergoing development.
SEE ALSO: Who Buys a Rolls-Royce?
The same source also confirmed that the next-generation Phantom and Ghost models will be offered with a BMW-source hybrid powertrain but a Rolls-Royce EV is unlikely. The company has created a 102EX prototype and it is rumored that not a single customer requested for the concept to be put into production.
GALLERY: Rolls-Royce Phantom Drophead Coupe Waterspeed Collection
[Source: Autocar]
Discuss this story at our Rolls-Royce forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
Will the successors keep the Phantom and Ghost names or will it come with a different name just like every RR generation?