Aston Martin Lease Programs Revealed
Aston Martin models are about to be “more affordable.”
The British automaker has teamed up with Ally Financial to offer manufacturer-backed leases in the U.S., allowing shoppers to get behind the wheel of a V8 Vantage for $1,400 a month. Those that want even more performance can opt for the V12 Vantage for around $1,900 a month and that’s a car with a retail price of over $185,000. The British automaker has 37 dealerships in the U.S., with the country accounting for about one-third of its global sales.
SEE ALSO: 2015 Aston Martin V12 Vantage S Roadster Review
Leasing has become the preferred option when it comes to luxury vehicles in the U.S. market with lease penetration hitting 55 percent last month for luxury cars, compared to 29 percent for the average car or truck, according to Edmunds. PricewaterhouseCoopers also notes that nearly two-thirds of drivers who lease a particular car will stay with that brand when it’s time to trade up or purchase a new vehicle.
“It’s really significant for us,” said Julian Jenkins, Aston Martin’s president in the Americas. “It gives us an opportunity to reach a new audience … largely individuals that have purchased other vehicles through leasing programs but also want the opportunity to step into a new product.”
[Source: Bloomberg]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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